resilience,

hard work,

passion,

ideas.

 Ali’s journey in advertising is one of resilience, hard work, and passion for ideas. Over the years, his work has been recognized with awards from festivals like the Clios, FIAP, London International Awards, El Ojo de Iberoamérica, Wave Festival, Caribe International Advertising Awards, El Sol de San Sebastián, ANDA Awards, and Venezuela’s Creative Circle Awards. He’s also had the honor of being featured multiple times in Lürzer’s Archive, a true milestone for any creative.

Ali grew up in a small town in Venezuela and worked his way up to some of the biggest names in advertising. From starting as a Junior Art Director to becoming an Executive Creative Director at two of the top agencies in his country. His professional journey includes roles at global agencies like Publicis, Saatchi & Saatchi, Leo Burnett, BBDO, and La Web–the largest digital agency in Venezuela.

Teaching and mentoring have always been close to Ali’s heart. He’s taught at the Brother School of Creatives, co-founded Leo Burnett Venezuela’s Green University to help young talent grow, and given free talks at universities and festivals to share his knowledge and experiences with the next generation.

When he’s not working, Ali spends his time surfing, exploring digital art, or diving into professional retouching, another skill that’s brought him recognition and awards.

Now living in Miami, Ali enjoys life with his wife, Carolina, and their two kids, Emiliana and Maximiliano, finding inspiration in his family and the world around him.

This is what he believes in.

Good work takes time.

In this career, we’re always racing against the clock, chasing tight deadlines. But the truth is, great ideas and amazing results take time. Creating extraordinary work requires giving it your all—your full 150%. So, no matter what project you’re working on, always put in your very best.

There will always be another chance.

Advertising is a career of rematches. Every day gives you a fresh chance to do better because this business is all about ideas, blank pages, and sharpened pencils.

Ideas have the power to change behavior.

It’s not just a belief—it’s a fact. The purpose of design and ideas is to help people live better lives. That’s why I’m so passionate about content and advertising—because the impact creatives and brands can have on others is both amazing and inspiring.

You have to make it happen.

There are two types of people: those who watch life unfold and those who make it happen. Be in the second group—keep pushing, taking action, and making things happen. That’s how progress is made.

Make it easy to read and nice to look at.

Believe in the power of passion and the importance of detail. Always keep an eye on the craftsmanship and execution, and never stop thinking about how to make things better. Remember: how you do something is just as important as what you do.

Learn and Grow by Sharing

It is simple, you learn and grow more by teaching what you know than by keeping it from others, spread the word, inspire others, let them come to ask, and give them the best you have, you will only get stronger, a better person and never will stop learning.