UNICEF BREAST MILK

Breastfeeding can be a touchy subject, surrounded by myths and taboos—some moms hesitate because of concerns about body image or simply because formula seems more convenient. That’s where UNICEF stepped in, asking us to create a campaign encouraging breastfeeding.

Our idea? Treat breast milk like a "product." We designed a package, named it Breast Milk, and placed it on supermarket shelves. The results blew us away: over 2 million women encountered our "product" and its powerful message.

This isn’t just a campaign; it’s one of the most meaningful projects I’ve ever worked on.