Notitarde Annuals News Summary.

“Big News deserves to be read twice”

Radio is a powerful medium for storytelling, where sounds truly create magic. These commercials are part of a two-piece campaign we designed for Notitarde, a renowned Venezuelan newspaper, when press freedom was still alive. The campaign promotes its annual news summary, so we chose to tell each story twice—simple, impactful, and unforgettable. As the spot says, "The big news deserves to be read twice."​​​​​​​