As parents, it’s easy to let our kids dive deep into their devices without a second thought, assuming they’re just “keeping busy.” But what we often overlook is the growing risk lurking behind that screen time. That kind of unsupervised access has a name: Neglect.

It’s become so normalized that we’ve stopped paying attention to the consequences. 

And sometimes, those consequences are chilling—leaving scars that aren’t easy to mend.

This past Halloween, we set out this beautiful OOH and digital campaign to catch people’s attention and spark a wake-up call. Because leaving our kids alone on the internet isn’t just a harmless habit—it could be a real horror story.