SELLA ANTICA - THE WAY OF THE BUTTERI.

Sellantica isn’t just a wine—it’s a story poured into a bottle. Born in the wild heart of southern Tuscany, where the Butteri still ride by their own rules, this blend carries the grit of tradition with the refinement of modern craftsmanship. Rugged yet smooth, bold yet balanced—just like the land and the people who inspire it.

To bring this essence to life, we created a bold social and OOH campaign that immerses audiences in the Butteri way of life—raw, untamed, and deeply rooted in heritage. Through striking imagery and powerful storytelling, we’re not just positioning Sellantica as a premium-luxury red blend but as a symbol of character, resilience, and authenticity.

This isn’t about trends. It’s about legacy.
A luxury wine with an old soul, crafted for those who appreciate character in every sip.

Sellantica. New Blend - Old Soul.